September 30, 2014, the famous Italian luxury brand Prada (Prada) announced that the chairman of the Group Chairman Miao exactly Prada (Miuccia Prada) and her husband and chief executive Patrizio Bertelli (Patrizio Bertelli) Italian authorities are receiving tax inspection investigation.
Prada Group stressed that the incident involved only two directors in the past tax, regardless of the Group or any of its affiliated companies. However, according to local media speculation that the two helm suspected of assets transferred overseas tax evasion, the Italian regulatory authority has already been noted, the estimated amount involved in the transfer of assets of up to 390 million pounds (about 3.85 billion yuan).
Before "tax evasion" incident a week, Prada has just released a so-called "semi-annual report on the history of the worst." As semi-annual July 31, 2014, the Group revenue increased slightly by 1.3 percent to 1.751 billion euros; while Group net profit drop 20.6 percent to 245 million euros. From a regional point of view, served as Prada performance "locomotive" of the Asia-Pacific market to lose momentum. In Asia Pacific, Prada has 164 outlets and other channels, net sales decreased 1.3% during the first half.
For a time, this century-old internal and external problems ensued.
While many luxury design and began walking in the channel diversification route moment, Prada is still relying on a classic single product "killer package" walk the world. From the product structure, and more classic and basic models for Prada sales, lack of freshness. Marketing Head of Capital University of Economics Professor Chen Liping told the "China Economic Weekly", when many luxury brands to cater to the Asian market, specifically the introduction of new products, Prada's design is immutable, it is difficult to attract the attention of consumers. "Prada in Europe, the United States focused on consumers aged over 40 years old, so its design and sales are very traditional, strict adherence to the concept of luxury high above, for young Chinese luxury consumption of the main groups, it's the lack of cordial sense. "Chen Liping said.
With the "Gossip Girl," "Weeds" and other popular US drama frequent exposure to the inverted triangle metal logo of Prada Logo for "killer package" has become the influx of people "It bag", and the brand into the vertex but Prada but did not able to win, but the product quality problems continue to burst.
2013, a "If you buy a Prada bag a year, the zipper is not broke, Logo did not fall, did not open the line did not fade, good quality of Leverage, which can confirm you buy a fake" microblogging is widespread, which is a lot of friends microblogging called "senior black" is indeed ironic Prada quality problems. However, the same has been trapped in a "quality gates" of Gucci, Cartier and other brands quickly different public relations crisis, Prada clerk even "use a colorless, odorless high-grade plastic, poor wear resistance," God replies to cope with such consumers. So now,the 1:1 Top Quality Replica Prada Handbags is good.
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